The pitch playbook

Make the argument clearer.

Practical guides to the story, evidence and plan behind your deck.

Start with the foundations.

By stage

Choose the question your next round needs to answer.

Use your company’s evidence and next uncertainty to decide what the deck should emphasise.

Slide structure

Nine questions to build your deck around.

A coverage check for your pitch, with a full example to explore.

Work on the deck.

Story
5 min read

Make your pitch make sense without you.

A practical way to turn a collection of slides into an argument a reader can follow.

Traction
5 min read

Show traction a reader can check.

Choose a useful metric, define it clearly and build a chart that supports the headline.

The ask
5 min read

Explain what the next round will prove.

Connect the amount, the operating plan and the next meaningful milestone in your ask slide.

Understand the investor.

How VC works

Understand the fund behind the meeting.

Decision-making, fund fit and worked ownership arithmetic.